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Purpose: The purpose of this study is to further explore the effects of customer participation (CP) and service personal values (SPVs) on cruise customer satisfaction (CS) and customer loyalty (CL) by applying the empirical research approach. Design/methodology/approach: A self-administered...
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Purpose This study aims to test the effect of system quality, information quality and service quality on user engagement and its effect on smartphone travel apps’ satisfaction, love and behavioral intentions. Design/methodology/approach Using the self-selection sampling technique, data was...
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