Showing 1 - 10 of 280
Persistent link: https://www.econbiz.de/10011612663
Persistent link: https://www.econbiz.de/10014490307
Persistent link: https://www.econbiz.de/10014460834
Persistent link: https://www.econbiz.de/10014305371
Purpose Livestreaming, as a relatively new online marketing model, has generated numerous business opportunities for e-commerce and social commerce. The purpose of this paper is to investigate to what degree livestreaming content impacts online users' cognitive and emotional reactions and...
Persistent link: https://www.econbiz.de/10014825963
Persistent link: https://www.econbiz.de/10012254478
Persistent link: https://www.econbiz.de/10012494903
Persistent link: https://www.econbiz.de/10012799963
Persistent link: https://www.econbiz.de/10014310475
Persistent link: https://www.econbiz.de/10011978070