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Product policy in markets with word-of-mouth communication

Godes, David - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 267-278

Persistent link: https://www.econbiz.de/10011646431

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing Science 31 (2012) 2, pp. 198-215

This study examines whether user-generated content (UGC) is related to stock market performance, which metric of UGC has the strongest relationship, and what the dynamics of the relationship are. We aggregate UGC from multiple websites over a four-year period across 6 markets and 15 firms. We...

Persistent link: https://www.econbiz.de/10010990375

The impact of mergers and acquisitions on the sales force

Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; … - In: Journal of marketing research : JMR 55 (2018) 2, pp. 254-264

Persistent link: https://www.econbiz.de/10011845009

Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science 36 (2017) 6, pp. 862-878

Persistent link: https://www.econbiz.de/10011791423

The research impact of Dr. Jagdish Sheth

Tellis, Gerard J.; Tirunillai, Seshadri - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 433-436

Persistent link: https://www.econbiz.de/10012549098

Does a customer on the board of directors affect business-to-business firm performance?

Bommaraju, Raghu; Ahearne, Michael; Krause, Ryan; … - In: Journal of marketing 83 (2019) 1, pp. 8-23

Persistent link: https://www.econbiz.de/10012175823

What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence

Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, … - In: Journal of marketing 83 (2019) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10012176058

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

Managing positive and negative trends in sales call outcomes : the role of momentum

Nahm, Irene Y.; Ahearne, Michael J.; Lee, Nick; … - In: Journal of marketing research 59 (2022) 6, pp. 1120-1140

Persistent link: https://www.econbiz.de/10013474499

Onboarding salespeople : socialization approaches

Wiseman, Phillip; Ahearne, Michael; Hall, Zachary; … - In: Journal of marketing 86 (2022) 6, pp. 13-31

Persistent link: https://www.econbiz.de/10013438821