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The impact of sharing mechanism design on content sharing in online social networks

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Valuable virality

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Spillover effects in seeded word-of-mouth marketing campaigns

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Giving power to those having less power : NGOs, YouTube and virality

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Drama goes viral : effects of story development on shares and views of online advertising videos

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(Weiter-)Empfehlungen : eine wettbewerbsrechtliche Betrachtung unter besonderer Berücksichtigung des Viralen Marketings

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Um die Bekanntheit eines Produkts zu erweitern, nutzen Unternehmen die vielfältigen Kommunikationsbeziehungen von Privaten im Internet aus. Denn (Weiter-)Empfehlungen unter Freunden oder Bekannten erreichen aufgrund ihrer Authentizität, Verlässlichkeit und Vertrauenswürdigkeit zumeist eine...

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Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing

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Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship : an Indian perspective

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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments

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