Purpose – The purpose of this paper is to investigate the impact of culture on religiosity, cosmopolitanism, and ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design/methodology/approach – Quantitative data analysis was employed to attain the...

Purpose: The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality. Design/methodology/approach: To attain the above objective, data were collected from 350 customers from India and Nigeria. Data...

Purpose – The purpose of this study is to develop a comprehensive model of retailer–customer relationship. Design/methodology/approach – Data were collected using questionnaires administered at organized grocery retail outlets in India. A total of 612 customers were surveyed. Findings –...

Purpose The purpose of this study has been to understand brand India’s potential for financial inclusion in the future. As, digital channels like mobile banking (m-banking) are likely to provide better coverage and more cost-effective services to the unbanked population of India. Conventional...

Purpose – The purpose of this paper is to develop a structured model to understand mall preferences among Indian customers. Design/methodology/approach – The present study uses fuzzy analytical hierarchy processing (FAHP). Use of Fuzzy Logic will provide a more reliable solution since it is...

Purpose – The main purpose of this study was to investigate what leads consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward country of origin (CO), and subsequently on purchase intentions (PI). The other objective was to study the knowledge and product...

Purpose – The purpose of this paper is to study the impact of firm ' s reputation and ethnocentrism on young consumer ' s attitude toward products with foreign origin. Design/methodology/approach – To attain the above objective “Mixed Method Approach” is employed. In the present study...