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Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
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2022
Persistent link: https://www.econbiz.de/10012695685
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Social media influencers in strategic communication
Borchers, Nils S.
(
ed.
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2022
Persistent link: https://www.econbiz.de/10012650039
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