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Validating financial knowledge scale using item response theory
Bajaj, Isha
;
Kaur Ghuman, Mandeep
- In:
Vision : the journal of business perspective
28
(
2024
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10014634406
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Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Integrating new technologies in international business …
,
(pp. 119-130)
.
2022
Persistent link: https://www.econbiz.de/10014382880
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3
Antecedents of consumer preference for information sources for acquiring corporate information
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10011476444
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4
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
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Factors influencing the choice of financial advisor by women stock investors in Punjab : an empirical study
Kaur Ghuman, Mandeep
;
Vohra, Tina
- In:
International journal of law and management : IJLMA
59
(
2017
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011703412
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Basel III norms : a SWOT and TOWS approach
Kapoor, Samriti
;
Kaur Ghuman, Mandeep
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10011833387
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Women investors : a literature review
Vohra, Tina
;
Kaur Ghuman, Mandeep
- In:
Metamorphosis : a journal of management research
16
(
2017
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011815890
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8
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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9
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
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10
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
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