Gupta, Shilpi; Shrivastava, Monica - In: International Journal of Emerging Markets 17 (2021) 7, pp. 1720-1737
Purpose: The study aims to understand the impact of loss aversion and herding on investment decision of retail investors. The study further evaluates the mediating role of fear of missing out (FOMO) in retail investors on these relationships. Design/methodology/approach: The study employed...