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Wang, Cheng Lu; Yen, Dorothy - In: European journal of marketing 56 (2022) 10, pp. 2589-2593

Persistent link: https://www.econbiz.de/10013457377

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2

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Wang, Cheng Lu - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10015324469

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 161-165

Persistent link: https://www.econbiz.de/10014521165

Song, Sigen; Wang, Hengqin; Wang, Cheng Lu - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2666-2681

Persistent link: https://www.econbiz.de/10014430278

Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82

Persistent link: https://www.econbiz.de/10011503616

Wang, Cheng Lu; Hao, Andy W. - In: Industrial marketing management : the international … 72 (2018), pp. 1-3

Persistent link: https://www.econbiz.de/10011887273

Wu, Ruijuan; Wang, Cheng Lu; Hao, Wei - In: Exploring the rise of fandom in contemporary consumer …, (pp. 35-51). 2018

Persistent link: https://www.econbiz.de/10011764813

Wu, Ruijuan; Wang, Cheng Lu - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1799-1816

Persistent link: https://www.econbiz.de/10011773727

He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479

Persistent link: https://www.econbiz.de/10011760480