The contingency approach and its relevance to theory building and research in marketing is described. The approach is delineated and its theoretical foundations traced. Several established contingency theories within the management discipline are outlined and the research they have stimulated on...

The management literature has explored and recognized that managers' perceptions of their hospitals' external conditions or environment are important antecedents to effective strategic choices and, therefore, superior performance. We have less understanding, however, of the relationship between...

Why do people so often make bad investment decisions – when it should have been clear from the beginning the decisions would turn sour? Using the John DeLorean case as an example, this article explores some of the natural human tendencies that adversely affect the quality of decision making....