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A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming; Bijmolt, Tammo H. A.; Völckner, Franziska - In: Journal of marketing 87 (2023) 6, pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira; Bijmolt, Tammo H. A.; Clement, Michel - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de; Fennis, Bob M.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853
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Managing product returns within the customer value framework
Minnema, Alec; Bijmolt, Tammo H. A.; Petersen, J. Andrew; … - In: Customer engagement marketing, (pp. 95-118). 2018
Persistent link: https://www.econbiz.de/10011739845
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Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018
Persistent link: https://www.econbiz.de/10011739846