Purpose: This study advances knowledge of interactive marketing strategies by examining the effect of different content types on the three stages of customer engagement (CE) in social media, namely, relationship formation, engagement creation and engagement contribution, for European wine...

"This book is a source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors, incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies for those interested in...

Quality perceptions of feta cheese -- R&D cooperation facilitates cartel formation -- Online popularity of luxury brands and Its impact on the brand value -- Social Benefits versus monetary and multidimensional poverty in Poland: Imputed income exercise -- Greek Households after the...

Chapter 1: Cooperators are faster but not more accurate in social exchange decisions compared to defectors -- Chapter 2: Interest Rate Changes and Investors Activity. Evidence from Poland during the Pandemic Period -- Chapter 3: Volatility Modelling of Volatility Indices: The Case of Emerging...

This volume presents new methods and applications in longitudinal data estimation methodology in applied economic. Featuring selected papers from the 2020 the International Conference on Applied Economics (ICOAE 2020) held virtually due to the corona virus pandemic, this book examines...