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Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
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2
Innovation and distribution : a general equilibrium model of manufacturing and retailing
Bronnenberg, Bart J.
-
2018
Persistent link: https://www.econbiz.de/10011947698
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3
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart
;
Dubé, Jean
;
Mela, Carl
; …
- In:
Marketing Letters
19
(
2008
)
3
,
pp. 367-382
Persistent link: https://www.econbiz.de/10005716536
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Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
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TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
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The effect of links and excerpts on internet news consumption
Roos, Jason M. T.
;
Mela, Carl F.
;
Shachar, Ron
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 395-421
Persistent link: https://www.econbiz.de/10012214141
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Online display advertising markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
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8
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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Marketing thinking and doing : editorial
Deighton, John A.
;
Mela, Carl F.
;
Moorman, Christine
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012391400
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10
Special issue: from marketing priorities to research agendas
Deighton, John A.
(
ed.
);
Mela, Carl F.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012391477
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