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Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon; DeSarbo, Wayne; Chang, Won - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
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Modeling the evolution of competitive market structure via competitive group dynamics
Kani, Amirali; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of modelling in management 18 (2023) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014334909
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A generalized ordinal finite mixture regression model for market segmentation
Zhang, Yifan; Fong, Duncan K. H.; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1055-1072
Persistent link: https://www.econbiz.de/10013191824
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Extracting summary piles from sorting task data
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne - In: Journal of marketing research : JMR 54 (2017) 3, pp. 398-414
Persistent link: https://www.econbiz.de/10011697438
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A new bayesian spatial model for brand positioning
Park, Joonwook; Rajagopal, Priyali; Dillon, William R.; … - In: Journal of modelling in management 12 (2017) 3, pp. 404-431
Persistent link: https://www.econbiz.de/10011776922
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
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A smooth transition finite mixture model for accommodating unobserved heterogeneity
Kappe, Eelco; DeSarbo, Wayne; Medeiros, Marcelo C. - In: Journal of business & economic statistics : JBES ; a … 38 (2020) 3, pp. 580-592
Persistent link: https://www.econbiz.de/10012262497
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The “HR-line-connecting HRM system” and its effects on employee turnover
Kim, Sunghoon; Su, Zhong-Xing; Wright, Patrick M. - In: Human Resource Management 57 (2018) 5, pp. 1219-1231
Persistent link: https://www.econbiz.de/10012082534