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Consumer behaviour and online shopping : the study of online shopping adoption (with reference to Lucknow city)
Misra, Vaibhav; Vashisht, Anubha - In: International journal of public sector performance … 5 (2019) 3/4, pp. 321-336
Persistent link: https://www.econbiz.de/10012138752
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The influence of social media advertising on Indian students' perception towards online purchase
Misra, Vaibhav; Vashisht, Anubha - In: International journal of business and globalisation : IJBG 38 (2024) 3, pp. 315-325
Persistent link: https://www.econbiz.de/10015393652
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The study of predictors of online advertising influencing the web-based purchase intention of young consumers
Misra, Vaibhav; Dwivedi, Sunita - In: International journal of electronic customer … 14 (2023) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10014309501
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The influence of traditional advertising determinants on young consumers' purchase decision
Misra, Vaibhav; Dwivedi, Sunita - In: Middle East journal of management : MEJM 9 (2022) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10013258398