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Purpose – This editorial aims to review the contents of the special issue, situating it within appropriate historical context. Design/methodology/approach – A close reading of the contents of the special issue is provided. Findings – This special issue reveals the important contributions...
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This paper addresses companies’ lack of implementation of success factors in new product development. Drawing on theory in the competence perspective and an exploratory empirical study, the paper points to two major areas that have not been covered by previous studies on new product...
Persistent link: https://www.econbiz.de/10014721000
Discusses the concept of market‐oriented product development and describes the extent to which a number of Danish food companies and Dutch manufacturers of medical equipment were market oriented in developing new products. The results are combined with the current product development...
Persistent link: https://www.econbiz.de/10014889292
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Purpose – The need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development. This paper aims to suggest a conceptual model for the identification of relevant market information...
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Speculates on the product of “digital money” from the perspectives of consumers, merchants and banks in ten years time. Predicts that convenience of access for consumers to electronic cash will mean that interactive television, PCs in the office and two‐slot mobile phones will all have...
Persistent link: https://www.econbiz.de/10014713628
Purpose: The purpose of this study is to examine the consumer-side effects of “under new management” (UNM) signs. The authors integrate cue-utilization theory and relevance theory to guide hypotheses about the conditions under which these signs are and are not beneficial....
Persistent link: https://www.econbiz.de/10012279037