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Marketing through the machine's eyes : image analytics and interpretability

Feng, Xiaohang; Zhang, Shunyuan; Srinivasan, Kannan - In: Artificial intelligence in marketing, (pp. 217-237). 2023

Persistent link: https://www.econbiz.de/10014307154

Frontiers: can an artificial intelligence algorithm mitigate racial economic inequality? : an analysis in the context of Airbnb

Zhang, Shunyuan; Mehta, Nitin; Singh, Param Vir; … - In: Marketing science 40 (2021) 5, pp. 813-820

Persistent link: https://www.econbiz.de/10012668030

What makes a good image? : Airbnb demand analytics leveraging interpretable image features

Zhang, Shunyuan; Lee, Dokyun; Singh, Param Vir; … - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5644-5666

Persistent link: https://www.econbiz.de/10013370997

Frontiers: unmasking social compliance behavior during the pandemic

Zhang, Shunyuan; Xu, Kaiquan; Srinivasan, Kannan - In: Marketing science 42 (2023) 3, pp. 440-450

Persistent link: https://www.econbiz.de/10014317400

How do fast-fashion copycats affect the popularity of premium brands? : evidence from social media

Shi, Zijun; Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan - In: Journal of marketing research 60 (2023) 6, pp. 1027-1051

Persistent link: https://www.econbiz.de/10014427257

A structured analysis of unstructured big data by leveraging cloud computing

Liu, Xiao; Singh, Param Vir; Srinivasan, Kannan - In: Marketing science 35 (2016) 3, pp. 363-388

Persistent link: https://www.econbiz.de/10011498914

Analyzing bank overdraft fees with big data

Liu, Xiao; Montgomery, Alan; Srinivasan, Kannan - In: Marketing science 37 (2018) 6, pp. 855-882

Persistent link: https://www.econbiz.de/10011966220

Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning

Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan - In: Journal of marketing research 56 (2019) 6, pp. 918-943

Persistent link: https://www.econbiz.de/10012177738

Hype news diffusion and risk of misinformation : the Oz effect in health care

Shi, Zijun; Liu, Xiao; Srinivasan, Kannan - In: Journal of marketing research 59 (2022) 2, pp. 327-352

Persistent link: https://www.econbiz.de/10013258023

From words to pixels: text and image mining methods for service research

Villarroel Ordenes, Francisco; Zhang, Shunyuan - In: Journal of Service Management 30 (2019) 5, pp. 593-620

Purpose: The purpose of this paper is to describe and position the state-of-the-art of text and image mining methods in business research. By providing a detailed conceptual and technical review of both methods, it aims to increase their utilization in service research....

Persistent link: https://www.econbiz.de/10012187464