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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276

Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda

Shankar, Venkatesh; Narang, Unnati - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 1030-1052

Persistent link: https://www.econbiz.de/10012301301

Mobile app introduction and online and offline purchases and product returns

Narang, Unnati; Shankar, Venkatesh - In: Marketing science 38 (2019) 5, pp. 756-772

Persistent link: https://www.econbiz.de/10012120898

Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

Mobile Marketing 2.0: State of the Art and Research Agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology, has made rapid strides in the past several years. Mobile marketing has entered its second phase or Mobile Marketing 2.0. The...

Persistent link: https://www.econbiz.de/10015090684

The "idea advantage" : how content sharing strategies impact engagement in online learning platforms

Narang, Unnati; Yadav, Manjit S.; Rindfleisch, Aric - In: Journal of marketing research 59 (2022) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10012801820

When AI wears many hats : the role of generative artificial intelligence in marketing education

Narang, Unnati; Sachdev, Vishal; Liu, Ruichun - In: Journal of public policy & marketing 44 (2025) 3, pp. 473-489

Persistent link: https://www.econbiz.de/10015415711

Managing the twin faces of AI : a commentary on "Is AI changing the world for better or worse?"

Shankar, Venkatesh - In: Journal of macromarketing 44 (2024) 4, pp. 892-899

Persistent link: https://www.econbiz.de/10015166606

How Artificial Intelligence (AI) is reshaping retailing?

Shankar, Venkatesh - In: Journal of retailing 94 (2018) 4, pp. 6-11

Persistent link: https://www.econbiz.de/10011958242

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: Management Science 53 (2007) 3, pp. 357-374

Interorganizational alliances are widely recognized as critical to product innovation, particularly in high-technology markets. Many new product development (NPD) alliances tend to be asymmetric, that is, they are formed between a larger firm and a smaller firm. As is the case with alliances in...

Persistent link: https://www.econbiz.de/10009191546