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The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature

Spais, George S.; Papakonstantinidis, Leonidas A. - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 372-404

The research aim of this paper was to measure the value of the 'triple pole' approach in bargaining and investigate the potential evolutions and research challenges considering the evolution of the scholarly research in the cooperative advertising domain based on two studies. For the first...

Persistent link: https://www.econbiz.de/10010816975

Are there "honorable merchants" in international marketing channels?

Spais, George S.; Kaufmann, Hans Rüdiger - In: Thunderbird international business review 58 (2016) 3, pp. 199-211

Persistent link: https://www.econbiz.de/10011503367

A bibliometric history of the Journal of Promotion Management : 1992-2019

Kumar, Satish; Spais, George S.; Kumar, Divesh; Sureka, Riya - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 97-120

Persistent link: https://www.econbiz.de/10012179107

A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling

Bansal, Amrita; Spais, George S.; Jain, Varsha - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10013483010

Are gamification and consumer happiness the links between gourmet food packaging design and mobile points of sales?

Moutzala, Ioanna; Spais, George S. - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 986-1028

Persistent link: https://www.econbiz.de/10015049479