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Consumer power and choice deferral : the role of anticipated regret
Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011816968
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Differential effects of parental psychological control on boys' versus girls' smoking development
Yang, Zhiyong - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10014633432
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A Multilevel investigation into the effect of cultural distance on bilateral trade : The roles of product type and uncertainty avoidance
Wang, Ying; Yang, Zhiyong; Yasar, Mahmut - In: Canadian Journal of Administrative Sciences / Revue … 37 (2020) 4, pp. 495-512
Persistent link: https://www.econbiz.de/10012272836
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A meta-analytic investigation into the pay-it-forward phenomenon : the roles of individualism-collectivism and social distance
Ma, Han; Velasco, Franklin; Janakiraman, Narayanan; … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015135927
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Coach versus goldlion : the effect of socially versus personally oriented motives on consumer preference for foreign and domestic masstige brands in emerging markets
Zhang, Zhe; Yao, Alex Yao; Yang, Zhiyong - In: Journal of international marketing 32 (2024) 3, pp. 101-115
Persistent link: https://www.econbiz.de/10015165218
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Parental style, parental practices, and socialization outcomes : an investigation of their linkages in the consumer socialization context
Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of economic psychology : research in economic … 49 (2015), pp. 15-33
Persistent link: https://www.econbiz.de/10011506077
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
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An investigation into the antecedents of prepurchase online search
Wang, Jingguo; Yang, Zhiyong; Brocato, E. Deanne - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
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Salesperson time perspectives and customer willingness to pay more : roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate
Agnihotri, Raj; Yang, Zhiyong; Briggs, Elten - In: Journal of personal selling & sales management : JPSSM 39 (2019) 2, pp. 138-158
Persistent link: https://www.econbiz.de/10012200863