Fresh-cut and ready to eat products are gaining market shares over fruits and vegetables. Dining habits and cooking time are changing over time and life styles are modifying the food preparation and the time used for eating. In the meanwhile, prices could be playing an important role in the...

Purpose – The purpose of this study is to present an attempt to evaluate Italian olive oil brand competition thought the analysis of consumers’ visual perspective. Design/methodology/approach – Through the implementation of a new information technology system called “Visual Marketing...

The aim of this paper is to provide some elements of synthesis useful for economic analysis of the general field of fresh truffle in Italy. In particular, this work focuses on aspects of production and trade (import/export) sector, analyzing, through specific indicators of performance, the...

The paper proposes a quantitative analysis of extra-virgin olive oils market designed to study the intra-sectoral competition and to analyze the profitability of pricing strategies for different types of companies: small produces, large manufactures, private label. The analysis focuses on trade...

The aim of this paper is to present the research on competitive interdependency of Italian extra virgin olive oil through analysis of the sales scanner data. The paper analyses the strengths and weaknesses of Social Network Analysis approach in the olive oil market. The research addresses issues...