Taking an historical perspective, this unique book highlights the evolution of the many diverse forms of business enterprise, and discusses the contribution of these different types of firm to the economic growth of Italy.

Purpose – The main aim of our study is to demonstrate that the Italian way to marketing included not only the “advertising artists” but also what can be labelled as the social network approach, which was mainly used by cooperative enterprises. Focussing on the case study of the Granarolo...

The Italian co-operative enterprises have prospered in the last 30 years in various sectors. In this essay we analyse the role played by managerialisation in allowing Italian co-ops to compete nationally and internationally with capitalist enterprises. On the basis of a substantial set of...