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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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2
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Kok Wei Khong
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
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3
An exploratory investigation of study-abroad online information cues
Teng, Shasha
;
Kok Wei Khong
- In:
Journal of teaching in international business
26
(
2015
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011434401
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4
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
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5
Study abroad information in the new media
Teng, Shasha
;
Kok Wei Khong
;
Chong, Alain Yee Loong
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011497298
Saved in:
6
Does relationship communication matter in B2C service relationships?
Balaji, M. S.
;
Roy, Sanjit
;
Kok Wei Khong
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
Saved in:
7
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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8
Analysing online reviews of restaurants in Malaysia : a novel approach to descriptive and predictive analytic
Kok Wei Khong
;
Shasha Teng
;
Butt, Mohammad Mohsin
; …
- In:
International journal of electronic business : IJEB
16
(
2021
)
4
,
pp. 315-335
Persistent link: https://www.econbiz.de/10012669833
Saved in:
9
Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin
;
Yingchen, Yu
;
Mohd-Any, Amrul Asraf
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
Saved in:
10
Impact of athlete performance and brand social value on product involvement : a mediation role of celebrity endorsement in social media
Jiang, Nan
;
Kok Wei Khong
;
Gan, Jen Ling
;
Turner, Jason …
- In:
Asia-Pacific journal of business administration
16
(
2024
)
3
,
pp. 589-612
Persistent link: https://www.econbiz.de/10015072382
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