Addresses the question of whether ‐ now that we exist in the much heralded “information era” ‐ the information needs of those engaged in marketing are being satisfied. With interest in the Internet, as a burgeoning global communications medium, we now understand how things might be in...

Addresses the question of whether the information needs of those engaged in marketing management are being delivered satisfactorily by information providers. It is plainly evident that the use of the Internet and the intranet as global communication tools has risen exponentially over the past...

Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is based on a flawed understanding of how small businesses actually operate. Argues that this naïve, over‐simplistic...

Purpose: Much has been written about trade deal opportunities after Brexit (e.g. Minfordet al., 2017; Singham and Tylecote, 2018) but much less about envisaged “supply side mechanisms” that would translate a Brexit shock into improved UK competitive performance. Indications as to the supply...

Purpose – The growth in popularity of the regional innovation system approach has, in part, been driven by the need for economies to respond to the after shocks of the global financial crisis. At the same time, the author sees the term anchor institutions are used increasingly to describe...

Purpose – Using the case study of a small firm this research study aims to understand the actions required for diffusion of an innovation in a small firm. Design/methodology/approach – The research used a qualitative approach involving interviews, referring to archival documentation and...

Purpose – The purpose of this paper is to explore, evaluate and share the motivations and behaviours of student and graduate entrepreneurs (referred to as SGSUs) operating from university incubators. The study aims to understand the behaviours and motivations of SGSUs to build on the existing...

'Tales of Brexits Past and Present: Understanding the Choices, Threats and Opportunities In Our Separation from the EU'provides a compelling insight into the Brexit process in a uniquely historical context. Looking at previous 'Brexits' under the lens of international risk, the book tackles five...