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Frontiers: shrinkflation aversion : when and why product size decreases are seen as more unfair than equivalent price increases
Evangelidis, Ioannis - In: Marketing science 43 (2024) 2, pp. 280-288
Persistent link: https://www.econbiz.de/10014529210
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The uncertain value of uncertainty : when consumers are unwilling to pay for what they like
Moon, Alice; Nelson, Leif D. - In: Management science : journal of the Institute for … 66 (2019) 10, pp. 4686-4702
Persistent link: https://www.econbiz.de/10012305280
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Giving suggestions : using quantity requests to increase donations
Moon, Alice; VanEpps, Eric M. - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 190-210
Persistent link: https://www.econbiz.de/10014314348
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The upscaling effect : how the decision context influences tradeoffs between desirability and feasibility
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 492-509
Persistent link: https://www.econbiz.de/10014391408
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Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan; Evangelidis, Ioannis; Aaker, Jennifer - 2014
Persistent link: https://www.econbiz.de/10011524563
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The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of marketing research : JMR 55 (2018) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
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Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
Evangelidis, Ioannis; Van Osselaer, Stijn M. J. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011819620
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Process utility and the effect of inaction frames
Evangelidis, Ioannis; Levav, Jonathan - In: Management science : journal of the Institute for … 65 (2019) 5, pp. 2328-2341
Persistent link: https://www.econbiz.de/10012039783
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50 years of context effects : merging the behavioral and quantitative perspectives
Evangelidis, Ioannis; Bhatia, Sudeep; Levav, Jonathan; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10014634415
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The impact of historical price information on purchase deferral
Gunadi, Manissa P.; Evangelidis, Ioannis - In: Journal of marketing research 59 (2022) 3, pp. 623-640
Persistent link: https://www.econbiz.de/10013258059