Santini, Fernando de Oliveira; Lugo, Daniel Barrionuevo; … - In: International Journal of Bank Marketing 42 (2024) 7, pp. 2075-2098
Purpose This study aims to analyze how corporate social responsibility (CSR) moderates the direct effects of satisfaction, service quality and trust on consumer bank loyalty. Design/methodology/approach A survey was conducted with 258 consumers who had held a bank account for at least six months...