Lee, Linda W.; Hannah, David; McCarthy, Ian P. - In: Journal of Product & Brand Management 29 (2019) 2, pp. 199-208
Purpose: This article explores how employees can perceive and be impacted by the fakeness of their company slogans. Design/methodology/approach: This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to...