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From premium to mass : how service robots shift brand premiumness
Hoang, Chi
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Journal of service research
28
(
2025
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10015375967
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2
Culture, relationship norms, and dual entitlement
Chen, Haipeng
;
Bolton, Lisa E.
;
Ng, Sharon
;
Lee, Dongwon
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011883856
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Regulatory goals in a globalized world
Ng, Sharon
;
Batra, Rajeev
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 270-277
Persistent link: https://www.econbiz.de/10011707592
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4
The price of power : how firm's market power affects perceived fairness of price increases
Lu, Zhi
;
Bolton, Lisa E.
;
Ng, Sharon
;
Chen, Haipeng
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012295827
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5
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
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6
Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa
;
Basu, Shankha
;
Ng, Sharon
;
Lim, Elison …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011964223
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7
Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie
;
Li, Shaobo
;
Ng, Sharon
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
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8
The breadth of normative standards : antecedents and consequences for individuals and organizations
Madan, Shilpa
;
Basu, Shankha
;
Ng, Sharon
;
Savani, Krishna
- In:
Organizational behavior and human decision processes : …
172
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013417322
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9
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
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10
Robot cleaners in tourism venues : the importance of robot-environment fit on consumer evaluation of venue cleanliness
Hoang, Chi
;
Tran, Hai-Anh
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366138
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