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Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul - In: The journal of services marketing 31 (2017) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
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Caring and conflicted : mothers' ethical judgments about consumption
Heath, Teresa; O'Malley, Lisa; Heath, Matthew; Story, … - In: Journal of business ethics : JOBE 136 (2016) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10011509167
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The game
O'Malley, Lisa - In: Journal of customer behaviour 23 (2024) 2/3, pp. 96-99
Persistent link: https://www.econbiz.de/10015184828
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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Beating, ditching and hiding : consumers' everyday resistance to marketing
Heath, Teresa; Cluley, Robert; O'Malley, Lisa - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1281-1303
Persistent link: https://www.econbiz.de/10011850377
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The role of the boundary spanner in bringing about innovation in cross-sector partnerships
O'Malley, Lisa; Ryan, Annmarie - In: Scandinavian journal of management 32 (2016) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10011455596
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Critical and creative marketing pedagogies : confronting rhetoric, addressing inequality, inspiring change
Heath, Teresa; Moufahim, Mona; O'Malley, Lisa - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 1-7
Persistent link: https://www.econbiz.de/10014299348
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Learning how : body techniques, skill acquisition and the consumption of experience
Murphy, Stephen; Patterson, Maurice; O'Malley, Lisa - In: Marketing theory 19 (2019) 4, pp. 425-445
Persistent link: https://www.econbiz.de/10012109415