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Innovation in the sharing economy : a framework and future research agenda
Benoit, Sabine; Wang, Yonggui; Teng, Lefa; Hampson, … - In: Journal of business research : JBR 149 (2022), pp. 207-216
Persistent link: https://www.econbiz.de/10013325588
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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby; Wang, Yonggui; Ma, Shuang; Anderson, Jeffrey E. - In: Industrial marketing management : the international … 104 (2022), pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
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Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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Untangling the safeguarding and coordinating functions of contracts : direct and contingent value in China
Zhang, Qiyuan; Zhou, Kevin Zheng; Wang, Yonggui; Wei, … - In: Journal of business research : JBR 78 (2017), pp. 184-192
Persistent link: https://www.econbiz.de/10011736282
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Exploitation and exploration in international joint ventures : moderating effects of partner control imbalance and product similarity
Jin, Jason Lu; Zhou, Kevin Zheng; Wang, Yonggui - In: Journal of international marketing 24 (2016) 4, pp. 20-38
Persistent link: https://www.econbiz.de/10011626812
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Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang; Zhang, Qiyuan; Wang, Yonggui; Sheng, Shibin - In: Journal of operations management 46 (2016), pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
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Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Wang, Yonggui; Wang, Na; Jiang, Ling; Cui, Victor - In: Journal of business research : JBR 69 (2016) 12, pp. 5587-5596
Persistent link: https://www.econbiz.de/10011597399
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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Configurations of innovations across domains : an organizational ambidexterity view
Zhang, Feng; Wang, Yonggui; Li, Dahui; Cui, Victor - In: The journal of product innovation management : an … 34 (2017) 6, pp. 821-841
Persistent link: https://www.econbiz.de/10011822766