Narrow search
Showing 1 - 10 of 41
Cover Image
Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences
Chang, Yonghwan; Warren, Clinton; Lee, Taehoon - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10014519152
Cover Image
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Cover Image
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
Cover Image
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Cover Image
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji; Orr, Madeleine; Inoue, Yuhei; Chang, Yonghwan - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Cover Image
Spectator emotions in predicting psychological vigor : emotional meta experience and affect valuation perspectives
Chang, Yonghwan; Inoue, Yuhei - In: Sport management review 24 (2021) 4, pp. 594-619
Persistent link: https://www.econbiz.de/10013327265
Cover Image
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Cover Image
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Cover Image
Consumers' perceived post purchase risk in luxury services
Chang, Yonghwan; Ko, Yong Jae - In: International journal of hospitality management 61 (2017), pp. 94-106
Persistent link: https://www.econbiz.de/10011646133
Cover Image
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan; Ko, Yong Jae; Leite, Walter - In: The journal of services marketing 30 (2016) 6, pp. 659-671
Persistent link: https://www.econbiz.de/10011635071