Narrow search
Showing 1 - 10 of 111
Cover Image
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Cover Image
Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili; You, Yanfen; Yang, Chun-Ming - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
Cover Image
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili; Ding, Ying - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Cover Image
"Unattractive = natural" : how explicit and implicit beliefs jointly affect consumer purchase of unattractive produce
Niu, Yixin; You, Yanfen; Ran, Yaxuan; Liu, Jiani - In: Psychology & marketing 40 (2023) 12, pp. 2487-2503
Persistent link: https://www.econbiz.de/10014432487
Cover Image
A preemptive and curative solution to mitigate data breaches : corporate social responsibility as a double layer of protection
Zhu, John Jianjun; Tuo, Ling; You, Yanfen; Fei, Qiang; … - In: Journal of marketing research 61 (2024) 4, pp. 778-801
Persistent link: https://www.econbiz.de/10015168419
Cover Image
Customer satisfaction with e-retailers : the role of product type in the relative importance of attributes
You, Yanfen; Bhatnagar, Amit; Ghose, Sanjoy - In: Journal of internet commerce 15 (2016) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10011636493
Cover Image
From functional efficiency to temporal efficiency : multifunctional products increase consumer impatience
You, Yanfen; Pan, Jingjing; Yang, Xiaojing; Fei, Xianzheng - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 509-516
Persistent link: https://www.econbiz.de/10013330871
Cover Image
Make a good impression : recommend different products for self-presentation
Wang, Lili; Chen, Hanyu (Yuki); Zhang, Xuan - In: Australian journal of management 49 (2024) 4, pp. 581-604
Persistent link: https://www.econbiz.de/10015210694
Cover Image
Do perceptions of time affect outbound-travel motivations and intention? : an investigation among Chinese seniors
Lu, Jiaying; Hung, Kam; Wang, Lili; Schuett, Michael A.; … - In: Tourism management : research, policies, practice 53 (2016), pp. 1-12
Persistent link: https://www.econbiz.de/10011439970
Cover Image
Flag backlash : why does the presence of the American flag reduce product evaluation?
Wang, Lili; Zuo, Peng - In: Psychology & marketing 34 (2017) 7, pp. 693-707
Persistent link: https://www.econbiz.de/10011738068