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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

Persistent link: https://www.econbiz.de/10014311258

The indirect effects of coping strategies on the relationship between service failures and negative behavioral intention in the fitness industry : moderated mediation analysis

Song, Hyunseok; Jang, Wooyoung; Min, Sophia; … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 581-603

Persistent link: https://www.econbiz.de/10015272485

Investigation of esports playing intention formation : the moderating impact of gender

Jang, Wooyoung; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 193-206

Persistent link: https://www.econbiz.de/10012667326

Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues

Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343

Persistent link: https://www.econbiz.de/10012256486

What makes esports consumers watch streamers' esports live-streaming contents? : Extending the theory of planned behavior

Jang, Wooyoung; Choi, Wonjun; Kim, Min Jung; Song, Hyunseok - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 288-309

Persistent link: https://www.econbiz.de/10014505035

Esports for development? : exploring esports player profiles and their development and well-being outcomes

Choi, Wonjun; Jang, Wooyoung; Song, Hyunseok; Kim, Min Jung - In: International journal of sports marketing & sponsorship 25 (2024) 3, pp. 684-704

Persistent link: https://www.econbiz.de/10015415437

How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions

Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10012519168

Fear of missing out's mediating role in sensation-seeking and online betting intentions : impact of sales promotions

Song, Hyunseok; Kim, Min Jung; Choi, Wonjun; Jang, Wooyoung - In: Sport, Business and Management : an international … 15 (2025) 3, pp. 283-302

Persistent link: https://www.econbiz.de/10015423616

Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast

Jang, Wooyoung William; Byon, Kevin K.; Baker III, Thomas A. - In: Sport, Business and Management: An International Journal 11 (2020) 1, pp. 89-108

Purpose: Recently, Jang and Byon (2020) found that esports recreational gameplay consumption is causally linked to esports online media consumption. In the context of esports, live-streaming content (by individual creators) is a new type of media consumption, which should be distinguished from...

Persistent link: https://www.econbiz.de/10012279856

Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations

Ma, Shang Chun; Kaplanidou, Kyriaki - In: International Journal of Sports Marketing and Sponsorship 21 (2019) 1, pp. 46-69

Purpose: The purpose of this paper is to understand how team identification and country influence professional baseball team spectators’ evaluations of service quality factors, perceived value and future behavioral intentions. Design/methodology/approach: Data were collected online from...

Persistent link: https://www.econbiz.de/10012185900