Purpose: The objective of the present study is to identify and analyze a set of critical success factors (CSFs) for ice-cream industry [cold chain management (CCM)] that helps in increasing the efficacy, quality, performance and growth of the supply chain organization....

Purpose – New service development (NSD) is an important driver of growth, success and wealth of service firms in wide range of industries. Yet, few research studies have been done to investigate the issue of NSD across several geographical regions. The purpose of this paper is to report the...

Purpose: The purpose of this paper is to discuss the process of interaction with the Muslim customers in developing new Islamic financial services in a secular and non-Muslim majority emerging country, India. Design/methodology/approach: Data were collected using a multiple case study...

Purpose – Customer interaction in new service development is a key success factor for new services. However, the knowledge about the process and techniques of customer interaction in any Asian and emerging market is limited. Therefore, the purpose of this article is to investigate the process...