Purpose – The purpose of this paper is to develop the lifecycle and teleology process theory illustrations by uniting processes and their outcomes based on their being bounded in time. Design/methodology/approach – The study combines objective and subjective ontological approaches to...

Purpose: Outsourcing of accounting increasingly attracts research interest, but research concerning the impact of the benefits of outsourcing on firm capabilities and performance across firms remains limited. This paper aims to reveal the unobservable latent classes of firms that outsource...

Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a shipper or seller, a customer or buyer and a third-party logistics service provider (3PL) to investigate corporate brand equity resulting...

Purpose – The purpose of the paper is twofold: first, to examine how managers and employees in start‐ups understand and define a corporate brand; and second, to reveal how corporate brand co‐creation with different stakeholders is executed in companies in their start‐up phase....

Purpose – The purpose of this paper is to describe company renaming as a process among small firms, including the events and actors in and the reasons for company renaming. Design/methodology/approach – The study presents an interpretative narrative process research approach. The empirical...

Purpose – The aim of this research is to reveal the security‐related outsourcing strategies of the public sector and the military and the relevant logistics outcomes by examining buying tactics. Design/methodology/approach – A tentative model was devised from theoretical literature of how...