Purpose: Acknowledging that brands age over time, this paper aims to investigate the exogenous and endogenous factors that influence this phenomenon. Design/methodology/approach: The literature on brand ageing is scarce. Through a study of several Colombian organisations that have an...

The UN Framework Convention on Climate Change recognises that, in the formulation of a global strategy for reducing global emissions of carbon (the main factor in global warming) forests could play an important role. This book highlights that role and demonstrates how the forests of the world...