O'Reilly, Philip; Finnegan, Patrick - In: Journal of Enterprise Information Management 20 (2007) 3, pp. 304-318
Purpose – The purpose of this paper is to explore the development of a technology alliance for B2B marketplaces. Design/methodology/approach – In this paper there was a lack of rigorous empirical evidence in the area upon which to base this study, so an exploratory methodology chosen was...