Purpose: This study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study investigates how attitude operates as a process variable that mediates the relationship between AP and behavioural...

Purpose This study aims to examine the current state of mission and vision statements on the company websites of fast-growing Malaysian and Singaporean small- and medium-sized enterprises (SMEs) and analyze how these attributes are functionally used to build a distinct digital organizational...

Worldwide tourism is recognized by the governments as a sector with high potential for economic development and employment generation. International agencies like World Tourism Organization (WTO) have underscored the vast developmental potential of tourism particularly for the developing nations...