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U. S. data on employment have lacked crucial information on the demand for labor. The only available data have been those collected by the National Bureau of Economic Research on help-wanted advertising, and those from the Bureau of Employment Security on job applicants. Recently, however, the...
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Purpose – This study aims to present a taxonomic framework that categorizes hotel loyalty program members on the basis of involvement and a mix of behavioral outcome variables. Design/methodology/approach – The taxonomy is derived through mixture modeling from a sample of 1,395 loyalty...
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Purpose – The purpose of this article is to explore linkages between committed customers and their willingness to serve as advocates and investigate the moderating influence of B2B loyalty programs toward supporting customer advocacy behaviors. Design/methodology/approach – A model was...
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Efficient consumer response (ECR) is arguably the most complex managerial innovation in distribution to be introduced in the US. As such, ECR holds great potential for retailing. Despite praise by some, however, ECR faces criticism and even rejection by others. What influence will ECR ultimately...
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