Purpose: The purpose of this paper is to aid the convergence of design and management as a strategic lever and innovative tool to improve corporate reputation in higher education institutions (HEIs), particularly in the Polytechnic Institute of Bragança, Portugal (IPB)....

"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--

Frontmatter -- Contents -- Universities, entrepreneurial ecosystems, and sustainability: An overview -- Part I: Universities and entrepreneurial ecosystems -- Chapter 1 Entrepreneurial ecosystems, learning regions, and the role of universities -- Chapter 2 The dark side of the university’s...