Hagen, Birgit; Zucchella, Antonella; Ghauri, Pervez Nasim - In: International Marketing Review 36 (2019) 2, pp. 260-288
Purpose: The purpose of this paper is to conceptualize strategic agility in entrepreneurial internationalization and highlight the role of marketing “under particular conditions” – those of early and fast internationalizers. Design/methodology/approach: The study is based on in-depth case...