Purpose Over the past years, non-fungible tokens (NFTs) have sparked growing interest in the sport industry. NFTs are unique digital assets verified using blockchain technology. Each NFT has a distinct identifier that sets it apart from other tokens, documenting its uniqueness and ownership....

Purpose: Technological innovations could allow for real-time control of sponsor exposure during sport broadcasts to increase the capacity of sponsor messages to attract attention. While such an approach requires knowledge on the interplay between in-game events and viewers' attention to sponsor...

Purpose: Endorsement research has focused primarily on determining the effectiveness of single endorsers, whereas marketing practice shows that companies usually engage multiple endorsers to promote their brands and products. As academic evidence for multiple endorsers is limited and extant...

Dem Sport werden zahlreiche Gemeinwohlfunktionen zugeschrieben. Aus diesem Grund wird er mit öffentlichen Mitteln gefördert. In welchem Umfang der Sport in Deutschland auf diese Weise gefördert wird und insbesondere welche Mittel aus dem Sport wieder an die öffentlichen Haushalte...

The beneficial effects of diversified income portfolios are well documented in previous research on non-profit organizations. This study examines how different types of organizational missions affect the level of revenue diversification of organizations in one industry, a question that was...