Pelegrín-Borondo, Jorge; Ortiz, Ruben Fernández; … - In: International Journal of Wine Business Research 32 (2019) 2, pp. 181-201
Purpose: This study aims to compare the influence of emotions produced by the wine and the winery visit on wine purchase intent at two destinations with different cultural views (old and new wine worlds). Design/methodology/approach: A quantitative approach was adopted using a total sample of...