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While mobile technologies have become pervasive, some consumers remain reluctant to accept, adopt and use them. Literature traditionally opposes the notions of ‘user' and ‘non-user' but recent developments show the boundary between these two concepts is very thin. The aim of this article is...
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Purpose: This study aims to compare the influence of emotions produced by the wine and the winery visit on wine purchase intent at two destinations with different cultural views (old and new wine worlds). Design/methodology/approach: A quantitative approach was adopted using a total sample of...
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