We evaluate the effects of monetary and nonmonetary endowments on willingness to pay (WTP) bids in Becker-DeGroot-Marschak (BDM) experimental auctions. Results indicate that subjects provided with a monetary endowment bid more than those that received a nonmonetary endowment.

The main objective of this paper is to provide guidance to the setting of innovative strategies for the effective exploitation of high quality food products. These strategies should be capable to respond to the new needs of consumers through the integration of environmental, social and...

Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design/methodology/approach – The study applied the multinomial...