"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public...

chapter 1 A basis for a distinctive personality in the public relations realm: the corporate persona -- chapter 2 The corporation as person: four perspectives -- chapter 3 The corporate persona and industry: the National Association of Manufacturers walks with you -- chapter 4 PR News: public...

Purpose This study is concerned with the dynamics of the internal communications at Netflix following the release of The Closer and the public debate that followed, testing Netflix's long-standing reputation for promoting diverse content and supporting a progressive organizational culture....

Purpose – The aim of this work is to explore Edward L. Bernays' early evolution in thought concerning the rationale for public relations and to briefly discuss how these emergent ideological concepts have proven foundational for contemporary public relations. Design/methodology/approach –...