Showing 1 - 7 of 7
Purpose: Existing studies of shopping momentum effect show that an initial purchase causes the consumer to switch from a deliberative mindset to an implemental mindset, thereby leading to buy subsequent items based on Gollwitzer’s Rubicon model. Since purchase activity goes through the...
Persistent link: https://www.econbiz.de/10012184254
The very nature of their position requires superiors to engage in behavior that may have adverse consequences on subordinates. Such deportment might harm the individual (employee) yet enhance the overall good of the organization. Researchers in organizational behavior refer to supervisor...
Persistent link: https://www.econbiz.de/10011049940
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Purpose – The purpose of this paper is to suggest a method of selecting efficient customer service programmes and of providing relevant customer information to dealers, based on the analysis of repeat-purchase behaviour data in the automobile industry. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014825356
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Purpose: This paper aims to investigate price and objective-quality in durable product categories containing national and private-label (PL) brands. Design/methodology/approach: Using data from consumer reports objective-test results of 14,476 durable products available in the US the authors...
Persistent link: https://www.econbiz.de/10012076733
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