Purpose: Decision-makers must be well-informed to successfully impact the future of the business. The purpose of this study was to explore experiences of US fashion retail executives when making business decisions to understand what resources and strategies are utilized within the...

Purpose: The purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what drives popularity of sustainable fashion among digital consumers? Design/methodology/approach: Twenty-five global...

Purpose The purpose of this paper is to examine the desired benefits affecting consumer’s attitude and attitude’s consequent influence on behavioral intentions toward pop-up retail, an experiential marketing practice emerging in Taiwan, and to explore the effect of individual differences...

Mass customization entails the mass production of individually customized goods and services. Co‐design is a mass customization option where a product's design is based on the customer's selections from a range of design feature offerings. A model comprised of relationships between individual...

Purpose: To examine the relationships among website design features, consumer experience responses and patronage intention toward online mass customization (OMC) apparel websites. Design/methodology/approach: A total of 312 useable online surveys were obtained from Mainland China consumers....