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Sustainable service management im tourismus

Ozuna, Edna; Bergel, Maxi; Brock, Christian; Steinhoff, Lena - In: Gestaltung des Wandels im Dienstleistungsmanagement : …, (pp. 523-542). 2023

Persistent link: https://www.econbiz.de/10014315528

Primacy versus recency effects in extended service encounters

Garnefeld, Ina; Steinhoff, Lena - In: Journal of Service Management 24 (2013) 1, pp. 64-81

Purpose – Customer satisfaction formation represents a dynamic phenomenon, especially in extended service encounters. A single service encounter may have an extended duration and feature several service interactions, which the customer can evaluate independently. This paper aims to offer a...

Persistent link: https://www.econbiz.de/10014894448

Customer engagement in international markets

Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10014233447

Understanding loyalty program effectiveness : managing target and bystander effects

Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107

Persistent link: https://www.econbiz.de/10011434888

Understanding and managing customer value propositions : introduction to the special issue

Eggert, Andreas; Frow, Pennie; Payne, Adrian; … - In: Industrial marketing management : the international … 87 (2020), pp. 242-243

Persistent link: https://www.econbiz.de/10012285180

Toward a comprehensive framework of value proposition development : from strategy to implementation

Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255

Persistent link: https://www.econbiz.de/10012285182

Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)

Lanning, Michael J. - In: Industrial marketing management : the international … 87 (2020), pp. 306-308

Persistent link: https://www.econbiz.de/10012285187

From promise to perspective : reconsidering value propositions from a service-dominant logic orientation

Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311

Persistent link: https://www.econbiz.de/10012285189

Customer value propositions : Value co-creation

Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315

Persistent link: https://www.econbiz.de/10012285190

The dynamics of customer value propositions : an outside-in perspective

Day, George S. - In: Industrial marketing management : the international … 87 (2020), pp. 316-319

Persistent link: https://www.econbiz.de/10012285220