Purpose: The uncertainties, ambiguities and unknown issues that characterize the beginning of a new product development project have led practitioners and scholars to coin the term “fuzzy front end” to refer to this seminal stage. The causes of many product failures can be traced back to...

Purpose – To respond to increasing environmental uncertainty, manufacturers are enhancing flexible manufacturing competence (FMC) as a source of competitive advantage. This study aims to extend research on FMC to its antecedent variables by investigating the impacts of advanced manufacturing...

A rapidly changing competitive landscape and dynamic customer expectations require manufacturing firms to seek flexibility in product development. Product concept flexibility (i.e., developing design options) and product prototype flexibility (i.e., creating working models) emerge as effective...

In the past decades, firms have strived to achieve greater collaborative advantages with their supply chain partners. The objective of the study is to uncover the nature and characteristics of supply chain collaborative advantage from a focal firm's perspective. Collaborative advantage is...

In response to an increasingly global and competitive environment, the flexibility to adapt to changing market needs and develop innovative cross‐functional processes is quintessential to success. Emphasizes that, in order to succeed in BPR, the firm must make the organizational structure...