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Gig worker typology and research agenda : advancing research for frontline service providers
Davidson, Alexander
;
Gleim, Mark R.
;
Johnson, Catherine M.
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 647-670
Persistent link: https://www.econbiz.de/10014339771
Saved in:
2
Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Gleim, Mark R.
;
McCullough, Heath
;
Sreen, Naman
;
Pant, …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014235389
Saved in:
3
Examining the customer experience in the metaverse retail revolution
Gleim, Mark R.
;
McCullough, Heath
;
Gabler, Colin
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015156886
Saved in:
4
Freedom from ownership : an exploration of access-based consumption
Lawson, Stephanie J.
;
Gleim, Mark R.
;
Perren, Rebeca
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2615-2623
Persistent link: https://www.econbiz.de/10011506172
Saved in:
5
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
6
Sharers and sellers : a multi-group examination of gig economy workers' perceptions
Gleim, Mark R.
;
Johnson, Catherine M.
;
Lawson, Stephanie J.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 142-152
Persistent link: https://www.econbiz.de/10012007224
Saved in:
7
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
8
Decisions, decisions : variations in decision-making for access-based consumption
Lawson, Stephanie J.
;
Gleim, Mark R.
;
Hartline, Michael D.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 358-374
Persistent link: https://www.econbiz.de/10012607660
Saved in:
9
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
10
Experience identification : connecting online engagement to offline loyalty
Stevens, Jennifer
;
Gleim, Mark R.
;
Waites, Stacie F.
- In:
The journal of services marketing
38
(
2024
)
8
,
pp. 1012-1029
Persistent link: https://www.econbiz.de/10015114644
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